A Cross-Cultural Comparison of Printed Communication Versus Spoken Communication in Persuasion
- 1 May 1965
- journal article
- research article
- Published by Taylor & Francis in The Journal of Psychology
- Vol. 60 (1) , 1-8
- https://doi.org/10.1080/00223980.1965.10545257
Abstract
(1965). A Cross-Cultural Comparison of Printed Communication Versus Spoken Communication in Persuasion. The Journal of Psychology: Vol. 60, No. 1, pp. 1-8.Keywords
This publication has 3 references indexed in Scilit:
- Mode of presentation and the acquisition of paired associates that differ in pronunciability and association valueJournal of Verbal Learning and Verbal Behavior, 1963
- Experimental studies of changes in attitude. II. A study of the effect of printed argument on changes in attitude.The Journal of Abnormal and Social Psychology, 1936
- Experimental Studies of Changes in Attitudes: I. A Study of the Effect of Oral Argument on Changes of AttitudeThe Journal of Social Psychology, 1935