The Dynamics of Long-Term Business-to-Business Exchange Relationships

• 1 March 1994
• journal article
• Published by Springer Nature in Journal of the Academy of Marketing Science
• Vol. 22  (2) , 130-145
• https://doi.org/10.1177/0092070394222003

Abstract

Keywords

• BEHAVIOR
• EVOLUTION
• EXCHANGE RELATIONSHIPS
• BARGAINING
• BUSINESSES IN TERMS
• NEGOTIATION
• CLASSIFICATION
• TRANSACTIONS
• DYADIC
• FRAMEWORK