John Sarbah, the elder, and African mercantile entrepreneurship in the Gold Coast in the late nineteenth Century

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Abstract
The trading career of John Sarbah of Ghana is illustrative of the activities of a distinguished group of independent African coastal merchants in the late nineteenth century, and an analysis of his business methods helps to cast light on the general problems and operations of mercantile entrepreneurship in West Africa. The rise of the African merchants was the result of an interaction between indigenous and external factors. It would be a mistake to exaggerate the importance of the coastal trading sector in the development of the total economy of the country in the late nineteenth century; but it would appear that the major African merchants, led by John Sarbah, F. C. Grant, J. W. Sey and others, played a larger part in commercial development, 1865 to about 1895, than is commonly recognized in historical accounts. Sarbah's entrepreneurship was mainfested in his ability to manage with competence a network of stores and trading stations, to extend the market for manufactured merchandise, to open up new sources for cash export, and to assess risks and invest capital in his firm's expanision. Of particular importance were Sarbah's efforts to stimulate the collection and processing of palm kernels, to help lay a groundwork for the development of the rubber trade in Asin and Lower Denkyera in the early 1880s, and to extend the orbit of his trading operations to the southeastern Ivory Coast.

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