An Operational Approach to Product Pricing
- 1 April 1968
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 32 (2) , 29-33
- https://doi.org/10.1177/002224296803200205
Abstract
This article presents a new approach to product pricing which provides a formal vehicle to harness the judgment, experience, and intuition of businessmen. It provides an operational approach for quantifying the hypotheses of market pricers. Thus, this approach does not require the average product pricer to be a combination statistician, economist, and quantitative methods expert.Keywords
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