Age, Sex, and Attitude toward the past as Predictors of Consumers' Aesthetic Tastes for Cultural Products
- 1 August 1994
- journal article
- Published by JSTOR in Journal of Marketing Research
- Vol. 31 (3) , 412
- https://doi.org/10.2307/3152228
Abstract
New data pertaining to tastes for popular culture support and extend the previous finding that consumers tend to form enduring preferences during a sensitive pe...Keywords
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