The Reliability and Validity of Key Informant Data from Dyadic Relationships in Marketing Channels

1 November 1982

journal article
Published by JSTOR in Journal of Marketing Research

Vol. 19 (4)
https://doi.org/10.2307/3151724

Abstract

Key informant reports from both sides of a set of wholesaler-retailer dyads are analyzed to investigate the convergent and discriminant validity of the measures...

Keywords

MARKETING
DYADS
DYADIC
CONVERGENT
RELIABILITY AND VALIDITY
RETAILER
WHOLESALER
SIDES
KEY INFORMANT
VALIDITY OF KEY

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