Multiple Orientations for the Conduct of Marketing Research: An Analysis of the Academic/Practitioner Distinction
- 1 October 1986
- journal article
- Published by SAGE Publications in Journal of Marketing
- Vol. 50 (4) , 161
- https://doi.org/10.2307/1251293
Abstract
A distinction often is made in marketing between academic and practitioner-oriented research. That distinction has been used to justify one type of research by ...Keywords
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