Some Empirical Contributions to Buyer Behavior Theory
- 1 December 1974
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 1 (3) , 43-55
- https://doi.org/10.1086/208599
Abstract
A comprehensive buyer behavior model is examined in the context of a test market study utilizing a specially designed panel. The analysis uses both full-model cross-sectional and longitudinal procedures. Improvements for the hypothesized model are suggested, as well as implications for buyer behavior theories in general.Keywords
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