The Internationalisation of the Advertising Industry
- 1 January 1990
- journal article
- Published by Emerald Publishing in European Journal of Marketing
- Vol. 24 (1) , 7-15
- https://doi.org/10.1108/eum0000000000599
Abstract
The nature and structure of the advertising industry has been changing dramatically in the 1980s. The causes and nature of this turbulence are reviewed and the consequences for the coming decade are analysed.Keywords
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