Toward a Sociology of Consumption
- 1 September 1976
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 3 (2) , 65-75
- https://doi.org/10.1086/208653
Abstract
The study of some psychological processes has become the main focus of consumer research; consequently, there has been a tendency to overlook the societal context in which consumers operate. The Authors focus on several characteristics of societies which affect individual consumers, and suggest new research directions which delineate the domain of a sociology of consumption and its potential contributions to private and public policy makers.Keywords
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