The Marketing of the Liberal Arts: The Rhetoric of Antithesis
- 1 November 1989
- journal article
- Published by Taylor & Francis in The Journal of Higher Education
- Vol. 60 (6) , 682
- https://doi.org/10.2307/1981948
Abstract
This study examined the rhetoric of the promotional bulletins of twenty-eight liberal arts institutions to describe how these schools are marketing the concept ...Keywords
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