Integrated Communications and Practitioners' Perceived Needs
- 1 March 1993
- journal article
- Published by SAGE Publications in The Journalism Educator
- Vol. 48 (1) , 20-27
- https://doi.org/10.1177/107769589304800103
Abstract
No abstract availableThis publication has 4 references indexed in Scilit:
- Integrated Marketing CommunicationsJournal of Promotion Management, 1992
- Imperialism and encroachment in public relationsPublic Relations Review, 1991
- Integrated marketing communications: A new master's degree conceptPublic Relations Review, 1991
- Advertising Program Revised to Prepare for Needs of 1990sThe Journalism Educator, 1984