New product development process: A perspective for reexamination

• 1 December 1988
• journal article
• Published by Wiley in Journal of Product Innovation Management
• Vol. 5  (4) , 304-310
• https://doi.org/10.1016/0737-6782(88)90014-8

Abstract

Keywords

• PRODUCT DEVELOPMENT PROCESS
• NEW PRODUCT
• PERSPECTIVE FOR REEXAMINATION