An agent architecture for personalized Web stores

Abstract
We describe the architecture of a configurable Web storesupporting personalized interactions with users. Our systemexploits user modeling and flexible hypermedia techniques totailor to the user the suggestion of goods and the descriptionof the store catalog. Customizing the system's behavior requiresthe parallel execution of several complex tasks duringthe interaction (e.g. identifying the user's preferences anddynamically generating the hypertextual pages of the storecatalog). We argue ...

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