Preliminary Observations on an Intervention Program for Heavy Smokers

Abstract
Each of 571 human smokers selected 1 of 3 methods of smoking cessation: group therapy, individual counseling and hypnosis. Little difference among the 3 methods in producing ex-smokers was noted after 1 yr. All methods produced an average success rate of about 20%. Younger, more educated smokers chose hypnosis; older, more educated smokers chose group therapy; older, less-formally educated smokers chose individual counseling; the youngest and generally less educated smokers chose to become nonattenders and not take part in therapy. Implications for designing optimal treatment programs which will be acceptable and effective for the greatest number of smokers were discussed.

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