The new product matrix

• 1 February 1975
• journal article
• Published by Wiley in R&D Management
• Vol. 5  (2) , 149-152
• https://doi.org/10.1111/j.1467-9310.1975.tb01229.x

Abstract

Keywords

• DIFFERENTIATIONS
• NEW PRODUCT
• PRODUCT MATRIX
• OPPOSED
• ORDINATION
• OVERCOMING
• FORWARD
• PAPER DESCRIBES
• MATRIX THE PAPER