Bayesian Statistics and Utilization of Evaluation Research Findings

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Abstract
The purpose of this article is to present the basic ideas of Bayesian statistics and consider their relevancefor the topic of utilization ofevaluation research. It is argued that whether utilization is viewed in terms of modifying thinking concerning social programs or in terms of affecting specific decisions, the Bayesian approach, with its requirement of coherence in inference and decision making, can be useful in analyzing data and expressing results, in guiding appropriate utilization, and in conceptualizing aspects of the utilization process.

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