A Threshold Model of Attribute Satisfaction Decisions
- 1 September 1974
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 1 (2) , 30-35
- https://doi.org/10.1086/208588
Abstract
A threshold model of binary attribute satisfaction decisions is developed using Fishbein attitude model components. The model is tested using multivariate probit analysis and is supported by the data. Implications for attitude research and statistical methodology are discussed.Keywords
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