Attitude of speaker toward audience: A significant concept for contemporary rhetorical theory and criticism
- 1 June 1974
- journal article
- research article
- Published by Taylor & Francis in Central States Speech Journal
- Vol. 25 (2) , 95-104
- https://doi.org/10.1080/10510977409367774
Abstract
One assumption held by various contemporary rhetorical and communication theorists is that there are desirable and undesirable, ethical and unethical, attitudes which speakers hold toward receivers in any rhetorical transaction. The author examines the views of some of these theorists concerning the nature and significance of speaker toward audience.Keywords
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