Why R&D Resists Using Marketing Information
- 1 November 1988
- journal article
- research article
- Published by Taylor & Francis in Research-Technology Management
- Vol. 31 (6) , 36-41
- https://doi.org/10.1080/08956308.1988.11670558
Abstract
(1988). Why R&D Resists Using Marketing Information. Research-Technology Management: Vol. 31, No. 6, pp. 36-41.This publication has 3 references indexed in Scilit:
- R & D and marketing dialogue in high-tech firmsIndustrial Marketing Management, 1985
- Protocol: New tool for product innovationJournal of Product Innovation Management, 1984
- Factors Affecting the Use of Market Research Information: A Path AnalysisJournal of Marketing Research, 1982