The Dimensions of Industrial New Product Success and Failure
- 1 January 1979
- journal article
- Published by SAGE Publications in Journal of Marketing
- Vol. 43 (3) , 93
- https://doi.org/10.2307/1250151
Abstract
This article reports the results of Project NewProd, an extensive investigation into what separates successful from unsuccessful new industrial products. Multiv...This publication has 0 references indexed in Scilit: