Analyzing Cross-Classification Data: An Improved Method for Predicting Events
Open Access
- 1 November 1979
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 16 (4) , 539-544
- https://doi.org/10.1177/002224377901600410
Abstract
The limitations of prediction methods used to analyze categorical data are discussed. A new approach, prediction logic, is introduced that overcomes these limitations and provides a more precise test of complex theories.Keywords
This publication has 5 references indexed in Scilit:
- On the Analysis of Qualitative Data in Marketing ResearchJournal of Marketing Research, 1977
- Empirical evaluation of formal theory†The Journal of Mathematical Sociology, 1974
- Prediction logic: A method for empirical evaluation of formal theory†The Journal of Mathematical Sociology, 1974
- The Dissonance Model in Post-Decision Product EvaluationJournal of Marketing Research, 1970
- Criteria for Measures of AssociationAmerican Sociological Review, 1965