Marketing Departments on the World Wide Web: State of the Art and Recommendations
- 1 April 1997
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 19 (1) , 14-25
- https://doi.org/10.1177/027347539701900103
Abstract
The World Wide Web has become an important communications tool for businesses and universities alike. This article details the kind of information being presented on department of marketing Web sites and provides recommendations for improvements in content and organization. A brief look at future trends concludes the article.Keywords
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