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A Taxonomy of Magazine Readership Applied to Problems in Marketing Strategy and Media Selection
Home
Publications
A Taxonomy of Magazine Readership Applied to Problems in Marketing Strategy and Media Selection
A Taxonomy of Magazine Readership Applied to Problems in Marketing Strategy and Media Selection
FB
F. M. Bass
F. M. Bass
EP
E. A. Pessemier
E. A. Pessemier
DT
D. J. Tigert
D. J. Tigert
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1 January 1969
journal article
Published by
University of Chicago Press
in
The Journal of Business
Vol. 42
(3)
,
337
https://doi.org/10.1086/295202
Abstract
No abstract available
Keywords
MARKETING STRATEGY
MEDIA SELECTION
MAGAZINE READERSHIP
READERSHIP APPLIED
TAXONOMY OF MAGAZINE
Cited
Cited by 19 articles
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