Task requirements, belief salience and attitude: Beyond the Hullian model
- 1 March 1974
- journal article
- research article
- Published by Taylor & Francis in Today's Speech
- Vol. 22 (2) , 11-17
- https://doi.org/10.1080/01463377409369135
Abstract
Results of this study support three conclusions: 1. A task requiring certain conscious cognitive operations can cause subjects to bring to mind prior held beliefs that are not usually salient. 2. Change in belief salience produces temporary attitude shifts. 3. Attitude correlates highly with the proportion of negative associations in the salient array of beliefs. Questions are raised as to the adequacy of Hullian theory to account for the results and the TOTE model is proposed as a method of reconciling human condi‐tionability with higher level cognitive capabilities.Keywords
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