The East Finland Berry and Vegetable Project: A health-related structural intervention programme

Abstract
The East Finland Berry and Vegetable Project was launched in 1986 after the initiative of the North Karelia Project and as a broad co-operative effort to increase consumption of domestic berry and vegetable products. The aim is that as much as possible of the increased consumption should be met from east Finland, where the bulk of berry farming is already located. The project aims to combine health interests with several national and regional (east Finland) economic interests. The health interests relate, firstly, to the positive food choices provided by these products and, secondly, to berry and vegetable growing being a potential alternative to dairy farming, which will decline with the drop in consumption of dairy fat. The project employs a comprehensive set of strategies, over the initial three-year period, including research and evaluation, as discussed in this article.

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