Have Manufacturing Firms Adopted the Marketing Concept?
Open Access
- 1 July 1965
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 29 (3) , 9-12
- https://doi.org/10.1177/002224296502900303
Abstract
Here are specific answers to the following questions: • Have American manufacturing firms really adopted the marketing concept? • Which basic philosophies of marketing are being stressed? • Which are being disregarded?Keywords
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