Trends in the creativity literature: An analysis of research in thejournal of creative behavior(1967–1989)

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Abstract
Many have noted a renewed interest in creativity. However, even with a 40‐year history, little effort has been directed at the study of changes in the field, and no effort has been made to develop a historical perspective of the work being conducted. Which topics have consistently been examined? Which have gone out of favor, and which have shown surges of interest? The present investigation addressed these questions by examining 311 articles, representing a 23‐year span (1967–1989). This span began in 1967 with the founding of the Journal of Creative Behavior. Predictions were based on previous literature reviews and similar studies conducted in other areas of the social sciences. One prediction was that there would be increases in the number of authors per article (women authors in particular) and in the total number of references. Furthermore, empirical articles were expected to be on the rise, as were articles focusing on social and educational issues. The number of articles concerned with personality and related topics were expected to show a decrease. Results generally supported the hypotheses: The number of authors, number of female authors, number of references, and social and educational articles all showed upward trends. However, the number of empirical articles did not increase during the 23‐year period. Overall, the findings suggest that trend‐analytic research is viable and informative. It tells us not only where the field has gone, but also gives hints as to where it may be going.

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