Abstract
This paper explores the ways in which pregnancy is increasingly portrayed as a state requiring careful and detailed risk prevention. The subject of risk reduction in not the pregnant woman; the effort here is not to reduce maternalrisk during pregnancy, but rather to reduce possible risks to the foetus due to maternal behaviour. The deployment of risk discourse regarding foetal endangerment through maternal diet, exercise, lifestyle choices and personal habits is investigated using popular advice manuals directed at pregnant women. Through an examination of these materials, connections are made between the use of this ‘risk talk’ in prenatal advice to pregnant women and a larger practice of ‘self-regulation’ that occurs in advanced liberal rule.

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