A Rhetorical Enactment Rationale for Public Relations: The Good Organization Communicating Well

1 January 2001

book chapter
Published by SAGE Publications

p. 31-50
https://doi.org/10.4135/9781452220727.n2

Abstract

This handbook exemplifies the rhetorical heritage—the rationale for suasive discourse. In these pages, many rhetors have their say on theory, research, and ...

Keywords

PUBLIC RELATIONS
RHETORIC
SELF-INTEREST
DIALECTICS
ARISTOTLE
PUBLIC POLICY
DISCOURSE

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