Humor on television: A content analysis

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Abstract
That humor is a basic appeal in television programming is known—and here is some strong support ‘for that fact, suggesting there are many different types of humor on various ‘ kinds of programs (and commercials)—and that while humor is present in most programs, the time devoted to actual humor (or attempts at same) is often quite limited. The author, a member of the communication arts faculty at the University of Wisconsin in Madison thanks all of the students who gave their time to this study, especially to Pat Venus who helped with the scheduling, and Mike Streibel for doing all of the computer programming, both data acquisition and data analysis.

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