Applying Theory of Signal Detection in Marketing: Product Development and Evaluation

• 1 August 1974
• journal article
• Published by Wiley in American Journal of Agricultural Economics
• Vol. 56  (3) , 573-577
• https://doi.org/10.2307/1238610

Abstract

Keywords

• SIGNAL DETECTION
• HUMAN PERCEPTUAL
• PRODUCT DEVELOPMENT
• APPLYING THEORY
• DETECTION PROCEDURES
• BRIEF DESCRIPTION
• ASSOCIATED METHODOLOGY
• DIFFERENT ICE
• ICE CREAM

All Related Versions

• Version 1, RePEc (Unconfirmed version)