Successful businesses compete on quality—Not costs
- 1 February 1986
- journal article
- Published by Elsevier in Long Range Planning
- Vol. 19 (1) , 12-17
- https://doi.org/10.1016/0024-6301(86)90122-6
Abstract
No abstract availableKeywords
This publication has 1 reference indexed in Scilit:
- Product Quality, Cost Position and Business Performance: A Test of Some Key HypothesesJournal of Marketing, 1983