Marketing and Museums

Publisher Website
Google Scholar
Abstract
Looks at the historical background of museums, stating that there is no national museum service, and that the administration of museums lies in a variety of hands: departments of central government, county councils, district councils, private companies, trustees, etc. Examines the marketing of museums and its research. Reveals that, despite there being a call for a more scientific approach towards museum surveys, little appears to have been done either at a national or international level. Concludes that there is a need to analyse people's needs in order to make a museum a viable project.

This publication has 1 reference indexed in Scilit: