Social Marketing: Its Ethical Dimensions
Open Access
- 1 March 1979
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 43 (2) , 29-36
- https://doi.org/10.1177/002224297904300204
Abstract
Is the emergence of social marketing a Pandora's Box for the discipline of marketing? A survey of four disparate groups with special knowledge and interest in the issue reports on the possible ethical ramifications of social marketing.Keywords
This publication has 2 references indexed in Scilit:
- Social Marketing: An Approach to Planned Social ChangeJournal of Marketing, 1971
- Understanding the social responsibility puzzleBusiness Horizons, 1967