An Approach to the Measurement of Consumer Preferences Using Limited Information

• 1 February 1986
• journal article
• Published by JSTOR in Journal of Marketing Research
• Vol. 23  (1) , 33
• https://doi.org/10.2307/3151774

Abstract

Keywords

• MEASUREMENT OF CONSUMER
• USING LIMITED INFORMATION
• CONSUMER PREFERENCES USING
• PREFERENCES USING LIMITED