Reducing new product risk through understanding buyer behavior
- 31 December 1977
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 6 (3) , 189-192
- https://doi.org/10.1016/0019-8501(77)90017-7
Abstract
No abstract availableKeywords
This publication has 1 reference indexed in Scilit:
- New Product Adoption in Industrial Markets: A Framework for AnalysisJournal of Marketing, 1969