The Dissipation of Profits by Brand Name Investment and Entry When Price Guarantees Quality

• 1 August 1987
• journal article
• Published by University of Chicago Press in Journal of Political Economy
• Vol. 95  (4) , 797-809
• https://doi.org/10.1086/261486

Abstract

Keywords

• PROFITABILITY

All Related Versions

• Version 1, RePEc (Unconfirmed version)