I. Ajzen and M. Fishbein (1969) have shown that behavioral intention can be viewed as a function of attitudes and subjective norms; however, moral values also may influence behavioral intentions in morally relevant situations. When a component measuring moral obligation was added to Ajzen and Fishbein's model in an experiment with 113 adults (mean age 42 yrs) in Baptist Sunday school classes who were exposed to 2 morally relevant and 2 not morally relevant hypothetical situations, it added significantly to prediction of behavioral intention. In the 2 "moral situations" (as defined independently by 3 criteria—importance, immunity from deliberate change, and form of moral pressure), moral obligation was more highly correlated with intention than attitude or social norms, but in 2 "nonmoral" situations it was not. Hence, moral considerations are necessary to predict behavioral intentions in moral situations. (13 ref) (PsycINFO Database Record (c) 2016 APA, all rights reserved)