The Effect of Monetary Inducement on Mailed Questionnaire Response Quality
Open Access
- 1 May 1980
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 17 (2) , 265-268
- https://doi.org/10.1177/002224378001700213
Abstract
A mailed questionnaire study examined the effect of a 25-cent monetary inducement on three components of response quality: item omission, response error, and completeness of answer. The monetary inducement is found to decrease item omission and response error significantly. Some research support is shown for improving completeness of answer.Keywords
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