Exploring Organisational Recycling Market Development: The Texas–Mexico Border

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Abstract
DEVELOPING SUSTAINABLE ECOSYSTEMS is a goal of many communities. From an organisational perspective, the involvement within, and development of, an industrial ecosystem needs to be accomplished from a proactive, competitiveadvantage dimension. Thus, forging an industrial ecosystem should not be left to chance. Co-operative relationships among industries, government and academia, as well as other stakeholders, are a necessary element in this development (Leake and Kainz 1994). The tools and business conditions for forming relationships within an industrial ecosystem are beginning to appear within the environmental practices of organisations. Green marketing should play a key role in making these systems effective and efficient. Green marketing aids in the development and management of the distribution channels as well as building markets for environmentally sound materials. Even though the green marketing literature has grown in recent years (Kilbourne and Beckman 1998), research into industrial ecosystems has not been focused on, as, typically, this research and practice has been the domain of management strategists, engineers, economists and operations researchers and practitioners. A cross-disciplinary approach, which includes marketing, is required in the development, operations and maintenance of these systems. The survey presented in this chapter provides some results and a structure that would benefit the management of green market development, either for private green marketers (e.g. industry) or public green marketing developers (e.g. state governments).

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