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Effect of pricing on perception of product quality.
Home
Publications
Effect of pricing on perception of product quality.
Effect of pricing on perception of product quality.
JM
J. Douglas McConnell
J. Douglas McConnell
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1 January 1968
journal article
Published by
American Psychological Association (APA)
in
Journal of Applied Psychology
Vol. 52
(4)
,
331-334
https://doi.org/10.1037/h0026040
Abstract
No abstract available
Cited
Cited by 54 articles
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