Public Regulation of Marketing Activity, Part III: A Typology of Regulatory Failures and Implications for Marketing and Public Policy

1 June 1986

journal article
research article
Published by SAGE Publications in Journal of Macromarketing

Vol. 6 (1) , 51-64
https://doi.org/10.1177/027614678600600108

Abstract

This is the third part of an article which presents comprehensive typologies of market failures (Part 1), regulatory responses (Part II), and regulatory failures. A typology of regulatory failures is provided which examines why public actions intended to correct purported market failures fail to achieve their goals. Key questions that should be addressed in evaluating regulatory responses are discussed.

Keywords

REGULATION
PUBLIC
MARKET
III
INTENDED
PURPORTED
REGULATORY FAILURES
TYPOLOGY OF REGULATORY

This publication has 2 references indexed in Scilit:

The Adversary Economy
Published by Bloomsbury Academic ,1984
Regulation and Its Reform
Published by Harvard University Press ,1982