The Selection of Communication Media as an Executive Skill

• 1 August 1988
• journal article
• Published by Academy of Management in Academy of Management Perspectives
• Vol. 2  (3) , 225-232
• https://doi.org/10.5465/ame.1988.4277259

Abstract

Keywords

• EXECUTIVE SKILL
• MEDIA AS AN EXECUTIVE
• SELECTION OF COMMUNICATION MEDIA