Skin-Color Preferences and Body Satisfaction Among South Asian-Canadian and European-Canadian Female University Students
- 1 April 1997
- journal article
- research article
- Published by Taylor & Francis in The Journal of Social Psychology
- Vol. 137 (2) , 161-171
- https://doi.org/10.1080/00224549709595427
Abstract
Skin-color preferences and body satisfaction among 100 South Asian-Canadian and 100 European-Canadian female university students were examined. South Asian-Canadian females were found to desire lighter skin than they possessed and had lower body satisfaction compared with European-Canadian females. Among South Asian-Canadians, the desire to be lighter skinned was greater the more participants differed from the cultural White ideal. Light- and medium-skinned South Asian-Canadians had the highest and lowest levels of body satisfaction, respectively.Keywords
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