Animated products as a navigation aid for e-commerce
- 1 April 2000
- proceedings article
- Published by Association for Computing Machinery (ACM)
- p. 107-108
- https://doi.org/10.1145/633292.633355
Abstract
Virtual Reality (VR) interfaces to e-commerce sites promise to make the e-shopping experience more natural, attractive, and fun for buyers. In this paper, we first briefly introduce the navigation problem, then we propose a novel navigation aid to help customers of VR stores in finding products. The proposed aid is based on 3D animated products which guide the customer towards her/his destination, and can also take into account the merchandising strategy of the store.Keywords
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