NONRESPONSE BIAS AND EARLY VERSUS ALL RESPONDERS IN MAIL AND TELEPHONE SURVEYS

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Abstract
Mall and telephone survey methods, with or without follow-up by other methods, are cost-effectIve alternatives to the conventional home interview approach. However, It has long been thought that they are especially susceptible to nonresponse bias. The study addressed this issue in the context of parallel mall and telephone health surveys carried out in Montreal. The mall strategy among 1,555 adults achieved 68.5% response and follow-up by telephone and home interview increased response to 80.9%. Respondents were adequately representative of the entire sample with respect to socioeconomic status, number of adults in household, and ethnic distribution. The 68.5% initial stage respondents were similar to all respondents on the above variables as well as on age, sex, education and reported health status. Odds ratios of smoking and respiratory symptoms hardly differed between initial stage and all respondents. The telephone survey among 1,595 adults achieved 72.7% response and follow-up by mall and personal interview increased response to 88.27%. Comparisons between respondents and the entire sample and between initial stage respondents and all respondents gave similar results to those found in the mall strategy, although there was some change in a symptom-smoking odds ratIo from the initial stage respondents to all respondents. In both survey strategies, there was no evidence of substantial nonresponse bias and estimates of morbidity and health care would not have differed much if the fieldwork had stopped at the initial mail or telephone stage.

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