A Critique of Darley and Lim's "Alternative Perspective"
- 1 December 1993
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 20 (3) , 496-501
- https://doi.org/10.1086/209365
Abstract
This reply challenges W. K. Darley and J.-S. Lim's conclusions that an earlier article of ours misleads consumer researchers about the role and treatment of demand artifacts and that our analysis regarding G. J. Gorn's experiments are flawed. We also question Darley and Lim's proposals for minimizing demand artifacts.Keywords
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