Medical Journals and Medical Reporting

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Abstract
The public appetite for health information seems insatiable, as evidenced by the daily appearance in the news media of stories touting new medical breakthroughs, the proliferation of health-related Web sites, and the growth of direct-to-consumer pharmaceutical advertising.1 So important has media coverage of medical research become that many believe it sets the agenda not only for the public, but also for researchers and physicians.2 There is substantial concern that coverage of medicine by the news media is of uneven quality and that it sometimes misleads as much as it informs. In this issue of the Journal, Moynihan and colleagues report . . .

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