The Corporate Annual Report: A Photo Analysis of Male and Female Portrayals
- 1 March 1992
- journal article
- Published by SAGE Publications in International Journal of Business Communication
- Vol. 29 (2) , 113-128
- https://doi.org/10.1177/002194369202900201
Abstract
Analysis of photographs in the annual reports of 25 airline firms over a six-year period disclosed inconographic portrayal of women in subservient, less-serious roles than men. As an annual report represents the personality and philosophy of the firm, latent messages of sex-role stereotyping should be avoided. Implications of sex-role depictions in business media are discussed and suggestions for further research are offered.Keywords
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